Our story
About Dazey
Dazey started with a simple, slightly obsessive idea: a dog's everyday collar should be soft enough for all-day wear, tough enough for years of zoomies, and cute enough to make you grin every time your pup trots over. We couldn't find one that did all three at once — so we made it.
Why we started
Every collar we tried made us choose. The cute ones were flimsy, faded after a few washes, and came with hardware that bent or rusted. The tough ones were built like climbing gear — bombproof, and about as charming as a seatbelt. Nobody was making the collar we actually wanted for our own dogs: one that felt gentle on the neck, held up to daily life, and looked like it belonged on a good dog.
So Dazey became that collar. We obsess over the boring details — the weave of the webbing, the glide of the buckle, the finish on the D-ring — so the only thing you have to think about is which pattern makes you smile.
What goes into every collar
Every Dazey collar is built the same way, whatever pattern you pick:
- A soft, durable recycled-polyester webbing core that's gentle on the neck and comfortable for all-day wear.
- A smooth-glide side-release buckle for quick, fuss-free on and off.
- A welded stainless-steel D-ring for the leash and ID tags that won't bend or rust.
- Reflective stitching so your dog stays visible on low-light walks.
- An adjustable fit within every size range, so you can dial in a true two-finger fit as your pup grows or fluffs up between grooming days.
Designed for real dogs
Fit is everything, and it's the part most people get wrong. That's why we built an interactive sizing calculator and a plain-English dog collar size chart to take the guesswork out of measuring. If you want breed-specific advice, our journal has fit guides for everyone from French Bulldogs to Great Danes.
Whether you've got a wriggly puppy, a senior napper, or a strong-necked adventurer, there's a Dazey size and width made to fit them well.
Our promise
We stand behind every collar we make. That means free shipping on every order, a 90-day money-back guarantee if it's not the perfect fit, and a lifetime warranty on the hardware. If a buckle or D-ring ever fails under normal use, we'll make it right — no drama.
Where we are
Dazey is a small, dog-obsessed team based in Alberta, Canada. Every pattern is chosen, tested, and fussed over by people who go home to dogs of their own.
Say hello
Questions about sizing, an order, or just want to send us a photo of your good dog? We'd genuinely love to hear from you — reach out any time through our Contact page, or start with our best-selling collars.